40% of the world’s farming soil is degraded. Terrifying, considering 95% of the food we eat relies on soil (including Heinz ketchup!)

It’s hard to get people to care about soil. So we helped them picture a world without it.

We took an iconic Van Gogh painting and repainted to reflect the present, and the future. The immersive exhibition was held for 3 days the Thyssen Gallery in Madrid.

112M PR Impressions. Over 2,000 visitors. Coverage from 90+ media outlets. The campaign was even recognised for a Spanish sustainability award.