Boobs shouldn’t be the difference between life and death. But St John Ambulance revealed that 1/3 people are afraid to give CPR to women because they are worried about inappropriate touching.

We stepped in with the CPR Bra. The world’s first educational bra to bust the touch taboo.

The campaign was launched on Restart a Heart day with Lioness legend Millie Bright and others. It spread far and wide on social and beyond.

It was covered by BBC Breakfast, The Guardian, Forbes, The Mirror, The Daily Mail, Campaign, PR Week, Famous Campaigns and more. Plus St John Ambulance had an 26,000% traffic increase to their website!